THE BLOG.
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7 reasons knowing your audience is key
Why we keep banging on about AUDIENCE AUDIENCE AUDIENCE!
Stories have the ability to engage, inform, and inspire, but to truly harness that power, you need to know who you’re telling the story to. Understanding your audience is not just a good idea, it’s essential. Without this understanding, even the most compelling story can fall flat.
Here’s 7 reasons how knowing your audience will help you create better content…
Why depth not downloads is the true measure of success
If you’re measuring the success of your branded podcast purely by download figures, you might be missing the bigger picture. Depth of connection with your audience is a far more meaningful measure of success than simply chasing bigger download numbers…
Fun fact: If it ain’t fun you won’t do it!
When it comes to generating social media content, for years I’ve behaved like a screaming toddler being strapped into a car seat on a hot and sweaty day. I’ve sulked and scowled my way through every meeting that even nudges me towards some kind of communications strategy, it just hasn’t been for me, even when I pedal the art of communication. The good news is, I genuinely don’t think it has to be such a ball ache, we can change…
Proud to be perfectly imperfect
It’s easy to think of imperfection as a negative trait. We’re conditioned to strive for flawlessness: in our work, our appearance, and even in our relationships. But as much as we might admire perfection, there’s growing evidence that imperfection is not only natural, it’s valuable. So read on in celebration of the power of being perfectly imperfect…
The art of storytelling - Part 2: How to make your stories more effective
Powerful storytelling is an art and requires careful thought, structure and narrative. Here’s 4 tips on how to make your storytelling more effective and connect better with your audience.
The art of storytelling - Part 1: What makes a story stick?
When was the last time you started listening to a podcast and ended up sitting in the carpark outside Tesco unable to leave before you’d heard the end? I LOVE it when that happens. That weird magic which just sucks you up then plunges you eye-brow deep into the guts of someone else’s life and experiences. So what’s the key to a cracking story…?
What happens when you ask AI to tell you why AI isn’t as good when it comes to podcasting…
Off the back of recent discussion on LinkedIn about why quality matters when it comes to podcasting the debate turned to the issue of whether the future lay in AI generated content. Pen couldn’t resist paying ChatGPT a quick visit to ask it to generate a blog post about why AI might not be as good when it comes to podcasting, you can read its response below!
6 reasons quality matters when it comes to podcast production
Podcasts are a powerful tool for businesses looking to connect with their audience, build authority, and share their message. The surge in podcast consumption has made it clear: businesses that tap into this medium can unlock substantial benefits. But just before you go galumphing down the DIY route read on…
7 reasons why listening is a podcasting superpower
7 reasons why listening, really listening, will supercharge your podcast enriching the conversation for you, your guest and your audience.
The secret to a great podcast? Passion!
Whenever I start listening to a piece of audio I ask the question ‘why should I care?’, if I don’t know the answer within about 60 seconds, I don’t keep listening. Its that simple…