At first glance, it might seem like a simple religious narrative, but dig a little deeper, and you'll see that the Christmas Story offers up a masterclass in powerful storytelling. So, festive spirit in hand, Pen has been having a rummage around in the guts of the story, taking a bit of time to appreciate what we can learn from the Christmas Story which might supercharge our own storytelling skills be it in business, personal life or any other creative endeavour.

After all, great story telling isn’t just for Christmas…