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7 reasons knowing your audience is key
Why we keep banging on about AUDIENCE AUDIENCE AUDIENCE!
Stories have the ability to engage, inform, and inspire, but to truly harness that power, you need to know who you’re telling the story to. Understanding your audience is not just a good idea, it’s essential. Without this understanding, even the most compelling story can fall flat.
Here’s 7 reasons how knowing your audience will help you create better content…
Why depth not downloads is the true measure of success
If you’re measuring the success of your branded podcast purely by download figures, you might be missing the bigger picture. Depth of connection with your audience is a far more meaningful measure of success than simply chasing bigger download numbers…