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7 reasons knowing your audience is key
Why we keep banging on about AUDIENCE AUDIENCE AUDIENCE!
Stories have the ability to engage, inform, and inspire, but to truly harness that power, you need to know who you’re telling the story to. Understanding your audience is not just a good idea, it’s essential. Without this understanding, even the most compelling story can fall flat.
Here’s 7 reasons how knowing your audience will help you create better content…
Why depth not downloads is the true measure of success
If you’re measuring the success of your branded podcast purely by download figures, you might be missing the bigger picture. Depth of connection with your audience is a far more meaningful measure of success than simply chasing bigger download numbers…
Fun fact: If it ain’t fun you won’t do it!
When it comes to generating social media content, for years I’ve behaved like a screaming toddler being strapped into a car seat on a hot and sweaty day. I’ve sulked and scowled my way through every meeting that even nudges me towards some kind of communications strategy, it just hasn’t been for me, even when I pedal the art of communication. The good news is, I genuinely don’t think it has to be such a ball ache, we can change…
The art of storytelling - Part 2: How to make your stories more effective
Powerful storytelling is an art and requires careful thought, structure and narrative. Here’s 4 tips on how to make your storytelling more effective and connect better with your audience.
The art of storytelling - Part 1: What makes a story stick?
When was the last time you started listening to a podcast and ended up sitting in the carpark outside Tesco unable to leave before you’d heard the end? I LOVE it when that happens. That weird magic which just sucks you up then plunges you eye-brow deep into the guts of someone else’s life and experiences. So what’s the key to a cracking story…?